A Conflict Generator
- The 'Best' Ideas
- Brainstorming
- Change in the Paradigm
- Problem Solving
- Gaining Consensus
- Execution
The reality is ..... there are many, many, examples of attempted significant organizational paradigm shifts only to experience significant degrees of failure and even total collapse. Many times this came with the utilization of external consulting firms or leadership unfamiliar with the depth of the business

yet a potential destination for the ill advised
BLUE OCEAN STRATEGY
Is ALL about change, paradigm shift, and analyzing the present while interpreting the future.
The understanding and application of a Cognitive Environment is crucial.
Environmental Examples:
1. It has been observed that..To lead others 'outside the box' requires someone who is wired 'outside the box'
2. Those involved in driving and working the strategy should be trained in Cognitive Style ramifications to minimize conflict and optimize strengths
3. Rules of engagement must be established and adhered to, serving to minimize conflict and undesirable dynamics
4. A structured process to address and work through the many reasons that change may be resisted or even counterproductively supported: fear, tradition, competition, political agenda, pride, arrogance, risk aversion, etc.
5. Heterogeneous cognitive styles are engaged to ensure that the challenge will be viewed from all angles
6. Higher innovators must have expertise in and exposure to the paradigm, and be involved and empowered to generate ideas and possibilities
7. Individuals may be re-tasked as initiatives move through the phases of implementation
We Will Help You Integrate This Knowledge into Your Organization for Blue Ocean Success
THE Challenge Is .....Managing the Dynamics
Applying the framework of a Cognitive Environment within an organization's Blue Ocean Strategic endeavor enables the management and even avoidance of many of the interpersonal conflicts that naturally occur and the strategic placement of resources to achieve the greatest degree of synergy in collaboration, ideation, strategy identification, development, and execution



Structured Ideation
They say it takes about 250ms to realize that you just flipped off the wrong person...
That's also about how long it takes to crush the next game changing idea....
We help avoid the second mistake....
......Real Insight
Synergy Dynamics for
- Collaboration
- Blue Ocean Strategy
- Innovation
- Competitive Edge
- Divining & Defining
......the Future
The Book
The authors did a superb job presenting context, frameworks, ideas, structures, and tools
Your organization just needs to be conditioned and structured to make the most of them...
Because.... There ARE Pitfalls.....
We Have Solutions
Dimensions